The branding process has many different stages and elements. Logos give websites an identity, but you need to understand why that is so important. What are the associations or assumptions that you want prospective clients to draw when they see your logo? Think about the service that you offer or the niche that your business is based in. When an original logo has been well designed, it will cause people to feel specific emotions. It communicates vital information about who you are and what you do. What is a logo?Ī logo is a symbolic representation of your brand identity. This guide was developed to help small business owners with no design experience understand how to create an effective logo. If you are in the process of starting a blog or a small business, you may not have the resources available to hire a designer to develop your logo.
Ideally, it will be memorable and stand out from the crowd. At a glance, it should reflect your brand’s personality and promise. Your logo is the visual representation of your brand-and everything it stands for.
